ABOUT US
Our staff here at the Artist Development Group were, at one time, either signed by or working for major record labels. We recognized the major flaws within the industry and made it our goal to create a better approach for artists and/or their production and management teams to climb up the theoretical professional ladder. With over 15 years of music industry experience, we've merged our knowledge of the inner workings of record companies, as well as our high-profile label networks, to create one of the industry’s top Artist Development Agencies
Why is Artist Development so important?
Thirty years back, artist development was a process a rec ord label would invest huge amounts of cash in. Lots of money and time was available for new talent and record companies could afford to take a punt on developing talent. In the present day, money is tighter and expectations of artists for immediate returns are higher so record labels are seeking ‘readymade’ talent. They are all after the finished product so to speak and so this is why artist development is so important.
OUR SERVICES
RELEASE PLANNING
CONTENT DEVELOPMENT
SPOTIFY PLAYLIST AGGREGATION
IDENTIFYING TARGET AUDIENCES
SOCIAL MEDIA MARKETING
PROMOTIONAL CAMPAIGN STRATEGY
PUBLIC RELATIONS
CREATIVE DIRECTING
AND MUCH MORE...
OUR PROCESS
Listen.
First, we listen to your goals and aspirations in order to create a strategy unique to your current set of circumstances.
Leverage.
Then, we set out to create value & leverage within the marketplace by exposing your brand to the masses.
Label.
Finally, once we've gained leverage, we shop your content to target labels to get you the recording contract you desire.
RECORD DEAL
ACQUISITION
A THING OF THE PAST?
We understand that record deals with major labels are becoming more and more obsolete by the day, but, they can still be beneficial to artists. Whether it be a Distribution Deal or a Single Deal, we utilize our relationships with the majors to attain the deal that MAKES SENSE for our artists.
IF YOU FAIL TO PLAN, YOU PLAN TO FAIL...
“If you’ve got a plan, it’s not just like a pipe dream. You have a step-by-step list of things to do to get to your goal.”
— NIPSEY HUSSLE
Whether you are a music artist, their management team, or even part of your own record label, you can gain access to the resources, information, and services you need to achieve your music business goals. We welcome all forms of creatives and professionals. Artist Development Group offers plans suitable for everyone, from DIY musicians to bubblegum pop sensations. Stop spreading yourself thin. Stop getting overwhelmed and limiting your potential. Get the individual attention you need and let us help you build a stable and secure infrastructure for your music venture.